mfa thesis
good to the last
$!&%ing drop

The capstone to my MFA

GOOD TO THE LAST $!&%ING DROP shock tactics in American print advertising examines the historical, contemporary and envisioned future use of shocking images and messages in American marketing.

A study of not only the ads and themes most commonly associated with shock marketing but also the effectiveness and appropriateness of these campaigns GOOD TO THE LAST $!&%ING DROP offers an examination that shows the striking pervasiveness of this “hit over the head” strategy and offers commentary from some of today’s most prolific advertising historians and researchers.